Boocha is an innovative drink, a healthy drink, a sustainable drink, and above all, a drink that tastes good. Adapted to the new times, with unique, attractive and surprising flavors.
This organic kombucha packaging design was also carefully created to appeal to the younger crowd, encouraging a healthy lifestyle. The choice of pastel colors and playful character illustrations capture the attention of this target audience, conveying a positive and vibrant message.
Through an attractive and contemporary visual style, it is intended to attract young people to kombucha as a refreshing and healthy option. The pastel colors evoke a young and modern vibe, while the illustrations ensure a sense of fun and connection to your current lifestyle and include characters that are related to the ingredients used in each kombucha. These illustrations give each flavor personality and help consumers quickly identify their preferences.
In addition, the fact that the kombucha is organic reinforces the message of well-being and health. Young people are increasingly interested in adopting a healthy and conscious lifestyle, and the packaging design reflects this approach through the use of natural and organic ingredients.
